Most heirlooms only work in a limited level range in their default form and must be upgraded to work at higher levels. That costs gold, and you’ll need around 30,000 gold to outfit yourself with a fully upgraded set (counting only those that give you bonus experience). You may need to spend some time on a boosted character to acquire the gold you need to outfit another character with heirlooms, but it’s well worth the effort.
As late as possible. Early on, you’ll want to follow the missions in Battle for Azeroth right up until you get the option to send a follower on a two-hour long quest. As soon as you get there, stop doing the War Campaign missions. You can come back to them once you have reached something like 119 and a half and finish leveling with those if you want. If you don’t use these missions to cap off your leveling journey, then they’re the first thing you’ll want to do once you reach max level.
Usually it's best to avoid a lot of instance runs. It is too difficult to account for bad groups, and some instances are too far away with too few quests. Since the experience is very good, it's a good idea to clear nearby instances which have a lot of quests once (Gnomeregan, Deadmines for Alliance). Distant instances with few quests should be avoided (Deadmines for Horde). Low level instances can be cleared by paying or befriending a single high level character. However, since patch 3.3 a new Dungeon group finding system has been implemented, as well as a direct port to dungeons (when entering the group you get ported to the dungeon and back to the same location if you leave it) and thus the travel time to dungeons has been greatly reduced. This makes it a good idea to complete quests or grind while you wait for a group to become available.
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